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digital campaign

Creating buzz in the digital world

Creating buzz in the digital world

Having a digital strategy is equally important as having the right content that will hit home with your audience. Dancing cats or stunts-gone-wrong videos often have viral potential for the masses, but what if your audience is specifically engineers and product developers? What will they watch? What will they share? What will they discuss? You create content that peaks their interest. A platform they relate to. Something a little unexpected.

Communication strategies: digital vs event

Communication strategies: digital vs event

STARK was host to a breakfast seminar at Gothenburg’s Marketing Association Day (MiG) March 18th and instead of talking about what we do, we brought in our customers for an on-stage talk show.