Viewing entries tagged
Volvo Trucks

Exceeding Expectations

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Exceeding Expectations

One and a half years ago, STARK Film delivered their biggest project to date with the the launch of Volvo Trucks' VNL and VNR vehicles.

Now that Volvo Trucks' customers have had time to enjoy and get to know the new products, the verdict is in: they are "Exceeding Expectations", and one of STARK Film's latest projects endeavors to convey just that. 

The project resulted in eleven films all up, including three case films providing in-depth focus on key messages, and eight 15-second teasers to add color, interest and variety. 

The films are already being used by Volvo Trucks to showcase customer satisfaction and core features of the trucks: safety, fuel efficiency, driver productivity and increased uptime. 

 

To illustrate the success of the VNL and VNR, STARK Film used interviews with customers and footage from daily operation with their new trucks.

 

These genuine voices, from presidents and general managers to professional truck drivers, give the films the authentic atmosphere they deserve.

 

Exceeding Expectations secured a lively end product that will provide Volvo Trucks with even more mileage.

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The New Volvo Trucks VNX

The New Volvo Trucks VNX

STARK was responsible for the film productions of the recently launched new Volvo Trucks VNX. Including the VNX teaser, the walk around exterior and the brand film. The STARK team travelled across North America, from late January to early February 2018, to carry out the location scouting and capture the concept footage.

STARK proud film producer of the new Volvo VNR launch

STARK proud film producer of the new Volvo VNR launch

Last summer, Volvo Trucks North America hired STARK to be the sole supplier of launch films for its new regional haul truck. Today, 10 months later, after filming more than 50 terabytes of material across the US and Canada, STARK has produced 18 separate films in 3 languages from a brand film to teasers to news features. This is STARK’s most extensive film project ever produced. We worked closely with Volvo Trucks on the overall project and with agency Forsman & Bodenfors on certain films. Stay tuned, there’s more to come.

Know the Road Ahead

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Know the Road Ahead

Uptime saves you more than just money. It saves your reputation and your business. Volvo Trucks Uptime Services is a suite of product and services designed to keep trucks where they should be - on the road. This is STARK’s story of Volvo Trucks Uptime.  

 

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SuperTruck by STARK

SuperTruck by STARK

STARK’s latest production for Volvo Trucks North America is the SuperTruck. This is the story of the five-year development of a Volvo Truck concept vehicle that is 3000 pounds lighter, features 40% less drag and 70% better fuel efficiency. 

STARK’s brand film for Volvo Trucks wins Gold at New York Festivals

STARK’s brand film for Volvo Trucks wins Gold at New York Festivals

STARK beat entries from more than 50 countries to take home the World Gold Medal in the Public Relations category of this year’s New York Festivals. The winning film was Volvo Trucks brand film, Real Change. The prize was officially announced at the New York Festivals award ceremony in Las Vegas April 19th, 2016.

Volvo Trucks/Real Change

Volvo Trucks/Real Change

In Volvo Trucks new brand film, STARK helps the transport provider tell the story of who they are, not what they are. We thought it was time for – Real Change.