One and a half years ago, STARK Film delivered their biggest project to date with the the launch of Volvo Trucks' VNL and VNR vehicles.
Now that Volvo Trucks' customers have had time to enjoy and get to know the new products, the verdict is in: they are "Exceeding Expectations", and one of STARK Film's latest projects endeavors to convey just that.
The project resulted in eleven films all up, including three case films providing in-depth focus on key messages, and eight 15-second teasers to add color, interest and variety.
The films are already being used by Volvo Trucks to showcase customer satisfaction and core features of the trucks: safety, fuel efficiency, driver productivity and increased uptime.
To illustrate the success of the VNL and VNR, STARK Film used interviews with customers and footage from daily operation with their new trucks.
These genuine voices, from presidents and general managers to professional truck drivers, give the films the authentic atmosphere they deserve.
Exceeding Expectations secured a lively end product that will provide Volvo Trucks with even more mileage.