After 12 months and 100 days on location across the US and Canada, STARK has now delivered more than 40 films in 180 delivery formats in 3 languages to Volvo Trucks North America for the new VNR and VNL truck launches. Making this project the biggest in STARK’s history.

STARK film was selected as the sole film supplier of the Volvo Trucks NA launch campaign. Films produced included a brand film, feature/teaser films and news features. The project was completed in close collaboration with Volvo Trucks themselves and agency Forsman & Bodenfors for certain films like the Top 10 Stories.

Producer Rolf Jonasson, Creative Director Niclas Corn and Content Manager Stephanie Johansson made up the STARK team leading the project. Rolf and Niclas established the project’s concept, creative assembly and format delivery. After many years of professional alignment with Volvo Trucks, it was a prevailing partnership for the team.  

I’ve been working with Volvo trucks for 20 years and this was the most complex project we’ve ever done together, and it was a big success - the response from the clients has been tremendous, for the introductory activities and the internet launches.
— Rolf

Motivating Niclas was the challenge to determine a practical creative concept for a project of this size. The mission, how to combine 35 days of location scouting and 65 days of shooting into compatible footage that would remain up-to-date surpassing 3 years?

The challenge was to approach this project differently, to advance the way running footage had previously been done. One way of doing that was by creating stories around the products and product specifications. Fourteen core stories were developed as the foundation, each story was used to add a sense of purpose and direction to every scene. This approach made for easier location scouting, whereby we were able to determine where and what we needed to shoot, what we needed to communicate, and also eased the editing process.
— Niclas

Stephanie was responsible for the content in the Top 10 stories for both the VNR and the VNL truck campaigns, a series of story features focusing on the Volvo team.

In the Top 10 Stories features we let the designers, engineers and other project team members behind these trucks tell us in their own words what that journey from idea to launch was like. It really made the films more genuine and real.
— Stephanie

The STARK films from this project have been viewed over 6 million times on different online platforms, emphasising the importance of our affiliation with strong platforms and channels in the future.

Here is the Volvo VNL branding film and to view more visit our video gallery.