In today’s digital world, it’s a real hit and miss when it comes to creating the right content. You can do your research - find your target audience, not only where they are, but how they behave. What’s tricky is how to reach them – social media channels are saturated. The number of views and likes you get is of interest of course, but engagement in the form of posts and discussions is gold.
Here, SKF Let’s Talk was born – a knowledge-sharing symposium where experts discuss hot topics affecting industry. The film, released on social media, is designed to keep the discussion going. For the audience to share knowledge and spark conversations. There is no silver bullet solution to digital strategies today, but in this case, the live event, valuable content and a film release on social media were the right combination – a strong engine driving communication, creating buzz and real engagement. So think about what your “engine” is, how it can be used to build your brand and get people talking about what your company is all about, what drives you. Your Bigger Why.
This is how we did it: