Archive for the ‘NEWS & REPORT’ Category

STARK awarded Gold in the 2012 WorldMediaFestival

April 5, 2012

We are proud to announce that one of our “babies”, the internal TV news magazine SKF Group News, has been awarded an Intermedia-globe Gold Award at the WorldMediaFestival. STARK has been producing SKF Group News – the very backbone of SKF corporation communication – since 1987. Hurray and thank you SKF!

Posted in GENERAL, NEWS & REPORT

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On tour with SKF in India

March 12, 2012

Together with SKF, STARK takes a closer look at India for the upcoming edition of SKF Group News.

Posted in NEWS & REPORT

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Beyond the Volvo Ocean Race

December 21, 2011

Beyond the Volvo is the STARK designed website for Volvo Trucks employees to see and hear more about the company’s involvement in the Volvo Ocean Race. The site went live in conjunction with the race start in Alicante, Spain at the beginning of November. Over 1 000 visitors checked it out in the first week alone!

 

The site features news reports about everything from what the race has done for the Volvo Brand, to specific events from stopovers, to one-on-one interviews with key players involved, to on-site stopover reports from Volvo Trucks staff.

 

STARK updates the site regularly with new material from the latest stopovers and our staff will be following the race to the finish line.

Even though the site is an internal communications tool for Volvo Trucks staff, it is placed externally so you can have a look too.

http://volvooceanrace.volvotrucks.com

Posted in NEWS & REPORT, WEBB & DIGITAL

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Beyond the Volvo Ocean Race

September 9, 2011

Volvo Truck Corporation has commissioned STARK to produce an internal news site that follows the Volvo Ocean Race…and beyond. The site will feature both filmed and written news reports and a blog that chronicles race preparations, customer activities, product launches and more – all with a VTC employee focus. We have already begun production here in Gothenburg, will be on site for the first stopover in Alicante October 28th and will follow the race to the finish line.

Posted in NEWS & REPORT, WEBB & DIGITAL

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STARK goes east

September 8, 2011

One of our news crews has just returned from a week of shooting in Lithuania and Croatia – two very interesting European countries.

The trip will result in a mix of news reports for internal and external websites, a magazine article and more…

Posted in NEWS & REPORT

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StafettVasan live on the web

March 15, 2011

 

For the first time ever, StafettVasan was shown live on the web this year!  STARK had a team on site working in conjunction with the sponsor Ramirent, Vasaloppet and Sagastream. StafettVasan is known as the most fun of all the cross-country ski races during Vasaloppet’s weeklong festivities. The 8.5 hour live feed was available for viewing both on the race’s homepage, stafettvasan.se and on Facebook. 50,000 people clicked on the live feed, which had an average of 500-800 viewers simultaneously.
 
- Great numbers that really point to an even bigger campaign for next year’s race, says Per Strid, Head of Communications for Vasaloppet.

Kenth Sturesson, Marketing Director at Ramirent Sverige agrees:
- Unbelievable that so many followed the race, both on stafettvasan.se and on Facebook. This is proof how much social media is growing. On our campaign site we really tried to utilise all the social media channels available. We also put our films out on YouTube.

Posted in NEWS & REPORT, WEBB & DIGITAL

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