SKF Interactive show at
STARK was first given the opportunity to communicate the SKF Solution Factory concept at Hannover Messe in 2013, a global technical trade fair. To present this “single point of access to SKF knowledge,” it was decided that a film wouldn’t be enough, a host on stage wouldn’t be enough – so we combined the two with a new and innovative technical solution. The result was an interactive live show utilizing a pixel mapped high-resolution stage and an actor. The show ran 96 times during the seven-day event. We duplicated the show on a smaller scale, and with a Swedish actor, in Gothenburg in March of 2014 at Underhåll.