Astra Tech World Congress
STARK produced one of the largest corporate events ever in the history of the city of Gothenburg – the Astra Tech World Congress 2012. STARK provided an extraordinary experience, seasoned with ingredients from Nordic mythology and folklore.
Client: Astra Tech
Category: World Congress
Number of Participants: 3500
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Account Manager: Helena Johnson
Phone: +46 31 707 74 03
To host 3500 VIP global guests during a giant welcome reception, with food and entertainment for dental implant company Astra Tech. The problem was, the preferred venue only held 1500 guests...The event needed to be in line with the theme of the global dental conference ”Back to the roots".
We created our own interpretation of the theme, and added it to the existing one, widening the scope of the conference theme. We built, and specially designed, a unique giant tent attached to the Gothenburg Opera house. The dinner was catered by Nobel Banquet and Michelin Star chef Håkan Thörnström.
A fantastic reception where guests experienced true Swedish folklore roots during five hours of non-stop entertainment on seven stages.